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Is it important to be good at lateral thinking?

Question asked by: mrquestion

Asked on: 23 Dec 2009

Being able to think laterally can be particularly useful if you do a job that requires creativity.

For instance in the world of marketing where you go to work wearing trainers and sit in a bean bag staring at a tank of colourful tropical fish all day to stimulate creativity then it helps if you can think laterally and come up with creative campaigns to help your clients get good return from the marketing fees that are paying for said fish.

By: knowitall
Replied at: 23 Dec 2009
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lateral  thinking  good  important  

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