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What does pro-activity mean in business?


Question asked by: mrquestion

Asked on: 31 Mar 2008
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Being pro-active is a bit of a business buzzword however unlike some it does have a clear meaning.

It is where you try to work out what to do and improvements to make and so on before it becomes necessary, and before a problem is identified.

Thus you might pro-actively research new markets in advance rather than reactively when someone says your product no longer sells and that you need to move into a new market for instance.

By: knowitall
Replied at: 31 Mar 2008
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business  mean  pro-activity  

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