AdSense: Targetted Ad Placement

You will know from the other articles in this series that the great virtue of AdSense is that it places targetted adverts on your site that are relevant to your audience.

In order to work out the best adverts for your site, the content of your website is analysed and on the back of this the most relevant adverts are chosen. If you don't think the adverts being displayed are relevant, then you need to ensure that your website is not giving confusing messages!

To help AdSense out, ensure that the title tags and headings on your website are using words consistent with the theme of your website. Try to ensure that you pages are focussed too and do not discuss twenty different topics on one page - this will make it hard for AdSense to decide what your page is about and therefore may not lead to the most relevant adverts being displayed.

The bottom line is to exercise common sense - any good web site should have well written content, and that's the bottom line - if you have well written content on your site and create descriptive headers and titles for your pages, then you will give AdSense the best chance of choosing the most relevant adverts for your site.

How to make the most of your AdSense stats >>