Appealing To A Wide Audience With Marketing
|Business : Marketing|
When you do your marketing, many of us are tempted to concentrate just on text and words.
This is fair enough as the natural way to communicate information is indeed with words, and with advertising being expensive often we don't want to use up precious space with images and diagrams.
However this would be to lose part of the audience. Many people prefer visual communication much more than the written word, and therefore you should always try to include a diagram or some relevant pictorial information to appeal to these people as well.
It need not and should not be complicated or hard to interpret.
Also remember that with many products an image of the product can really help to sell it well too. This is why many even information products that have no physical presence still have an image of some impressive 3D cover with them, even though this does not actually exist, because so many people like to see an image of what it is that they are going to buy.
Remember this and you can take steps to make your marketing just that little bit more effective and therefore drive up your sales as a result.
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