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How To Boost Business With Podcasting

Computing : Podcasting

More and more companies are offering a podcast service on their website. This usually contains snippets of industry advice or news that they have distilled and wish to share with customers.

So how can podcasting boost business?

Well, it is impossible to talk to all potential clients on a weekly basis on a one to one basis, but offering a podcast you can do exactly that through this new medium!

Encouraging this ongoing dialogue with customers has three key effects:

- it keeps you in the forefront of their mind when they next need services in your industry

- it builds your reputation as an expert with these people

- they are more likely to spread the word about you and recommend the podcast to friends if it contains good advice

Hence you should definitely give real thought to starting a podcast if you have information to share that your clients will find valuable.


By: Stephen

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