How To Build An ECommerce Site
|Business : ECommerce|
When you are building your website that is going to sell products, remember that you need to include clear calls to action to get people to purchase your products.
That is, make links to the products prominent on the site and make it very clear what people get for their money - particularly when you are providing a service rather than a product it can be less than evident what people get for their money.
If the sales are disappointing, get an acquaintance who knows little about your site to visit it and ask them to find the products for sale, and then give you a brief description of what they are.
If they can't find them, or aren't sure what they are, then you need to go back and start re-writing your copy.
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