How To Create A Headline For Your Press Release
| Business : PR The most common assumption that people wrongly make is that their press release needs to read like a newspaper article, because it will be copied verbatim into the newspaper if published. Wrong. In fact, there is no need to spend hours coming up with some witty headline, because your press release is not the article. The headlines you choose should state clearly what the information you are presenting is - the newspaper itself can then sweat on a witty headling if they decide to go ahead with something on the basis of the press release. Therefore state what you are communicating very clearly without clouding it with floury or fun language like you might get in a finished article in the red tops.
 Questions about press release:
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