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How To Create Search Engine Friendly Content

Computing : Search Engine Optimisation

Search engine friendly content - what exactly does that mean?

Well, this is simply content that is written in such a way that it helps a search engine to evaluate the relevance of your page to a particular subject or topic.

One of the most important things that you should do is to use key phrases on your site, not key word.

If you target a keyword then there are two major problems.

The first is that competition is intense, and secondly that any one keyword may have several different meanings and thus introduce vagueries.

For instance if someone searches for 'quotes' do they want quotations, or do they want to get someone to estimate how much they will charge them for insurance or a mortgage?

Therefore try to target key phrases instead of key terms - popular two to three word search terms are very popular.

You have no chance targetting words like 'software', but you might be able to do something with 'reduced price software' - even if the market is smaller it is better to get a large slice of a small pie than none at all of a big pie.


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By: Seo Master

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