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How Best To Send Your Press Release

Business : PR

Once you have written the press release, you have thought about your target market and also found their addresses or contact details, there is just one thing left: to send the press release itself!

But should you use email, post, fax or even consider dropping it off by hand?

The answer is that actually most people seem to prefer to receive press releases through email these days, although this may seem counter intuitive as people's natural reaction is that print would work best so they can see the physical copy.

But opening post is an effort and it can get mislaid - if you have the direct email then this can actually be the most effective.


By: Job Expert

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