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How To Increase Sales Of Information Products

Business : Online Business

When buying online, it is quite an anonymous purchase. It is not like in the shop at all, where you can discuss the purchase with a sales assitant (who depending on the business will admittedly not know anything of use to you about the product!)

However, when buying in isolation people become inherently sceptical. Is the product really as good as you say it is? How can they be sure? Is it for them? Does it work?

This is where the power of the customer testimonial is. It has been estimated that good testimonials can increase sales by up to 25%. Imagine that: 25% more sales just because of good, strong, powerful testimonials!

Therefore you should include testimonials on your sales copy, ideally very close to the place where you sell the product - the call to action.

By: Stephen

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