Press Release Hints And Tips: Include Quotes
| Business : PR One handy hint for a press release is to include a quote or two. The reason is that if you mention people in the press release and the journos decide to go with your story, this saves them the effort of having to go to get quotes from those mentioned themselves and can make the story more attractive as something that can be printed with less work. It also adds a little colour to the story and people like to read a couple of quotes from those involved in their articles. Therefore if you mention that a local creche is launching, get a quick quote or two from the owner that sums up how happy they are with it and its major benefit. Include these with the press release.
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