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Psychology And Selling Online

Hobbies : Writing

Psychology seems to have come more and more into selling online. Gone is the simple list of features and now we have long, long pages of emotionally targetted sales tips and tricks.

The key to selling online well is to experiment. Change one variable for a week and see what impact it has on sales. If they go up, based on percentage conversion from traffic received, then leave it and try another improvement.

If they go down, then bin that one.

Here are some classic methods:

- time limited offers (today only etc.,)

- flatter their ego (as a discerning visitor who is wise enough to see a great opportunity...)

- show how it will help them solve some problem (you need never worry about where you are again...)

- exclusivity (only available to the first 100 people to buy, then it will be taken off the market forever...)

- bonuses and extras (and if you order today you also get super-widget 2007 deluxe with a value of £123,456...)

Good luck!


By: Job Expert

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