Reserve Prices - Pros And Cons
Money : EBay The big pro of setting a reserve is the piece of mind that you gain by knowing that the item will not go for a song - only at the price you think is due and fair. The cons are that you are less likely to get a sale, as often time as the owner you may over value the item. Some purchasers think that reserves complicate things a bit and therefore are less likely to bid on items with a reserve. Also remember that eBay charges an additional fee for setting a reserve price (to act as a deterrent to setting a reserve - if too many people did this things would be bad for eBay) Therefore before setting a reserve think of the costs and the effect, and only if the benefits outweigh this consider this course of action.
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