How To Sell More To Existing Customers
| Business : Online Business As soon as you have a customer, you have a 100% guarantee that they are very interested in your product - otherwise they would not have parted with their hard-earned cash. What a great chance to sell more. Yet many online businesses simply log the details of the order in a database, if they do anything at all, then leave the details to gather dust. Wrong! You should always try and cross sell other useful products to customers, without going overboard. It's like the Amazon strategy of trying to get people who buy one product to buy another with their clever feature: "People who bought this book also bought these books:" Similarly, when customers buy a product from you that would be well supported by another of your products, then let them know. You may be surprised how many will readily buy more.
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