Should You Include Photos With Your Press Release
|Business : PR|
The answer is no.
Whilst a picture is powerful and can communicate what lots of words cannot, do not get tempted to send a photo with your press release.
Rather include a line that photos are avaiable on request. This is particularly the case if you email your press release as an attachment can be massive and trigger a spam filter and people never open attachments from people they don't know these days - or at least should not do so at any rate!
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