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How To Test Different Approaches

Computing : Web Sites

If you have a few different ideas for how to layout a page to best sell a product, then you should try to take the guesswork out of it, with regard to which works best.

Therefore you should develop each version of the site that you can think of, then use something that is known as split testing to find which works best.

This is the fancy term for sending different people to different versions of the site, then measuring which one works best for you in terms of attaining your goal - usually sales.

On the back of the testing, you will know which page works best, and should convert this to the main page that all people will see in the future.


By: Stephen

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