The Best Structure For An Email Newsletter
| Computing : Newsletters If you are sending an email newsletter, then remember that you are cutting into the time of busy people, or people who at least have better things to do than read a newsletter! So this implies, rightly I think, that you should keep it short and sweet. Don't ramble. With long newsletters how many of us can honestly say we regularly read to the bottom or do anything other than scan it? Having a set structure that is followed with every newsletter works best. For instance you might have a headline news feature at the top - your key message - then a brief article, then a testimonial from a user of your service (for instance) then brief details of the next issue and a call to action. If there is a key message or action you want readers to take / perform, then place it right at the top AND right at the end of the message. These are the areas that get the most attention from the reader!
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