The Reasons Online Businesses Fail: 7
| Business : Online Business Old content. Depending on the business, some see an online business as a means to a passive income: set up the site, then watch the money work in. Typically this is the attitude with eBooks however. But even with eBooks a site can quickly look old and dated and ward off purchasers. If the site has not been updated since 2003 for instance, then would you purchase the product? You might worry, with some justification, that it is an old site that no-one runs anymore and therefore your cash will go down a void. Therefore you should ensure that you update your site monthly, and give a clue as to when it was last updated. The attention you give the site will reassure purchasers.
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