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How To Use The Body Of A Press Release

Business : PR

The body of a press release is actually in some ways the easiest part to write.

The most painful and the aspect that should have taken the most time was to find the fresh angle on your story. Because it is rare that your story is unique, then getting the angle as discussed elsewhere is all important.

The first paragraph providing a very clear and to the point summary should also take some time to craft. Once that is done, your direction and content for the body is very clear.

Here you explain in more detail what you stated in your introduction, introducing the various elements that will be of interest. Remember that people love a human story, so get some thoughts and feelings in there if you can.

Be sure to be precise when stating new information so you need to have a bit about who, where, when, why and of course how each element you mention came about or occurred.


By: Job Expert

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