What You Should Measure On Your Website
| Computing : Search Engine Optimisation If you are running a campaign to drive traffic to your site, then there are certain stats that you should measure. The key stat is the overall traffic level to your site: how many visitors are you getting on a daily, weekly and monthly basis. Monitor the trends over six months to get a good feel for this. Other crucial reports are: Top referrers How are people finding your site? Run your top referrers report to find out. Next, take a look at the search phrases that are being used to reach your site. This is critical to see if you are getting traffic that is relevant to your site. If not, you can work out what to do about it. Other useful reports would be ones showing user journeys, so you can see what people get up to when they are actually on your site - and furthermore, how long they are spending on the site. A good package with a free trial version is eHits - www.ehits.co.uk
 Questions about successful websites:
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