How To Write A Press Release Headline
| Business : Running Your Business If you are writing a press release to drum up business, then the headline is key - it's the 'catch' that will either get people interested in reading the rest of the press release or moving quickly on to the next item. There is now handy software available that will analyse the headline against several criteria, and tell you how strong or how weak it is. You can try it out here: http://www.aminstitute.com/headline/index.htm
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