Writing Sales Copy: Thank The Prospect For Their Interest
| Hobbies : Writing Another tip that you will often see employed whether you recognise it or not is that the copy in a sales process will flatter you or thank you for your interest. If you haven't noticed this before, look at some well crafted sales letters you get in the post or online. Many will flatter your ego or suggest you are particularly wise and discerning for reading this. Why do they do that? Because they want to make you feel important and empowered. Now, if you genuinely believe in your product and feel that it is absolutely right and will help people, then you can use the same tactic with your sales and online copy - flatter the reader and compliment them for being discerning enough to display an interest in your product, and encourage them to show the ultimate discernment and order the said product.
 Questions about copy writing:
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