How To Create The Personal Touch
|Business : Running Your Business|
In a world that is more and more dominated by online media, digital press and impersonal computer driven businesses, the personal touch can be gold.
Therefore always ensure to send your clients a hand written Christmas Card, it's a little and inexpensive touch, but it is a human touch, and will bring you back into their minds and perhaps lead to more business in the future.
There are many other things you can do along these lines - the occasional courtesy call to the customer to see how they are, where you DON'T mention business at all in the usual subtle ways.
Funny thing is, the less you mention business in that call, the more likely they are to come back to you with repeat business!
Questions about building rapport: