What Is Franchising?
|Business : Starting Up In Business|
This is the name given to a business you run by using some, or all, aspects of another business.
Thus, if you become a franchisee of a big burger chain, you would open one of their restaurants, and sell all their products and services in a very prescribed way.
With other franchises, you have much more flexibility: you should always have the name and brand, but the products, the method of sale and so on may vary slightly.
Questions about business promotion: