Clever Marketing Ideas: Ask The Experts
| Business : Marketing If you have had research or expert opinions or testimonials on your products, then include them in your marketing. That's because those opinions that come from so called experts in their field carry more weight and are more impressive to Jo Public that claims made by your own marketing department. This is why you often see testimonials on the back of books or products, not trying to sell on the benefits per se, but just saying how useful or how great the book or product is. The fact is that testimonials work, so therefore do no dismiss the option of using them in your advertising copy - you may find that it is very useful and a good way of trying to increase your sales more.
 Questions about marketing:
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