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How To Cross-sell Effectively

Business : Marketing

The best way to cross-sell is once you have already confirmed the major sale.

Here's how it works, and can get you a significant extra income.

Imagine that you have just sold some beauty treatment product to a customer. Now most sales people would rest on their laurels and be happy with that.

But if so you are mixing a trick. Offer in good positive language another product and state the benefit.

"I'd like to offer you this very special lipstick that enhances even more the wonderful make-up; what do you think?"

If you state how the other product is relevant to them and the benefit then you give yourself a good chance of getting the follow up sale.

By: Fred

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