Effective Email Marketing
| Business : ECommerce Here are some basic tips that will help you with your email marketing: - avoid lengthy HTML messages full of images. Not only are these slow to load, they may be blocked by firewalls, may not be interpreted correctly, and may not be viewed. - It is words that sell, not images - therefore focus more on the copy and content than the imagery - Don't inflate your claims: if you are selling a product, don't say it will make you ??? or $$$. Be honest - Send your emails first thing in the morning - they are most likely to be read that way when the target comes into work - If you can their names in your database (and you should) address the recipient by first name: e.g. Dear Client doesn't look at good as Dear Steve. - Don't ramble. Keep emails short and to the point. - Key: call to action. You'd be amazed how many emails don't have a clear call to action. Before writing a word of the message, you need to decide what you want people to do as a result of your email. Focus the entire message around this call to action.
 Questions about email marketing:
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