Effective Marketing: Be Precise
|Business : Marketing|
There is nothing worse than fluffy and woolly claims in marketing such as being probably the best company to supply X in the UK.
Rather be specific. Specifics add focus and most importantly some credibility to your campaign.
So include the percentages, numbers and so on in your figures when you make claims.
These show that you have done your research and add weight to your claims. And keep them as specific and on message as you can.
Lots of people don't trust or find numbers and figures hard to interpret, therefore don't go overboard with them.
If there is one easy to interpret and digest headline figure then use that - for instance if you have 100% customer satisfaction rate (unlikely) then state it!
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