...Beauty, cleaning, DIY tips and more - free to join!
   Login   Contact us   Site map   Puzzle Club   Ask a question    Newsletter

Effective Marketing: Be Precise

Business : Marketing

There is nothing worse than fluffy and woolly claims in marketing such as being probably the best company to supply X in the UK.

Rather be specific. Specifics add focus and most importantly some credibility to your campaign.

So include the percentages, numbers and so on in your figures when you make claims.

These show that you have done your research and add weight to your claims. And keep them as specific and on message as you can.

Lots of people don't trust or find numbers and figures hard to interpret, therefore don't go overboard with them.

If there is one easy to interpret and digest headline figure then use that - for instance if you have 100% customer satisfaction rate (unlikely) then state it!

By: Job Expert

Share on Facebook: On Twitter: TwitterTweet this!

  Reply to Effective Marketing: Be Precise

  Receive Our Newsletter

Questions about marketing:

Ask question

More Articles:
22 - Copy writer
How to get on at work
Great web content means great profits