How To Increase Email Response Rate
|Business : ECommerce|
It's a known fact that people can't resist getting something for free - so use this to your advantage in your email marketing.
Offer people an incentive for doing something - perhaps a gift or a prize draw if they perform an action you want them to perform (e.g. buying a product).
Make your customers feel special - people buy from people, and if your email sounds too cold and unofficial then it is likely to turn people off.
Include a clear call to action - that is, make it clear to people what you want them to do as a result of your email - whether it be to reply to you, or visit your website and purchase a product.
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