How To Increase Google Adwords Click Through Rates
|Business : Advertising Your Business|
One simple method to try is to place two adverts for your product or service on Google (split tested).
Then over a period of time, determine which one has the greater click through rate - say 4% versus 2%.
Then, update JUST the underperforming advert and see if you can increase the click through rate. Keep the other ad that is doing well as a control - do not update them both at once.
In this way over time you can gradually hone your ads to obtain your optimum CTR.
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