Is Affiliate Marketing Right For You?
| Computing : E Business What do the world?s largest online market place and the world?s largest online bookstore have in common? Both used affiliate marketing to build their businesses. Affiliate marketing is a technique where other people, web sites and newsletters can send traffic to your web site through a referral system that might include text links and banner ads. In return, you pay them for the referrals, either by a commission on successful sales or by paying for each click-through. Affiliate marketing programs were one of the techniques used by both eBay and Amazon to achieve their phenomenal success online. Instead of just your site selling your products or services, 1,000s of other sites could be marketing for you on a commission basis. The best thing about this kind of marketing is you only pay for a successful sale! Here are a few points to help you determine if affiliate marketing would be successful for you. I have a high demand product that can be purchased directly online through my web site. (If not, you might want to consider a program where you pay for click-though traffic). I am willing to invest a moderate amount of money in affiliate management software to automate affiliate signups and commission tracking. (The system we use for many of our clients, 1ShoppingCart costs $ 69 US per month or $ 699 US per year). I am willing to invest the time and money to develop tools my affiliates can use to market my products such as banner ads, button ads, text ads, articles, testimonials, marketing guides and traffic building programs. I am willing to invest some time and money on an ongoing basis to promote my affiliate program through my web site and through affiliate marketing directories. While there are some modest costs to setting up an affiliate marketing program the benefits of 1,000s of other sites marketing for you is a powerful incentive. Here are some other benefits of an affiliate marketing program:
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