Marketing Yourself To Market Your Business: Tips
|Business : Marketing|
One great way to market your business is to market yourself. This is how it works.
We all tend to trust the opinion of experts more than a lay man in a field. Indeed, you trust the medical opinion of a doctor over that of some old wives tale for instance, as you know one is an expert.
The same is true in business - are you more likely to buy from someone you think is an expert in their field or someone you think is chancing their arm and reproducing someone else's product.
If you sell ebooks for instance on public speaking, then best believe the author is a total expert in the field.
So this means something quite clear - you need to become an expert and portray yourself as such to boost sales.
Doing so is quite easy in fact - offer to speak at local conventions, rotary clubs and so on; also at business breakfasts and lunches and in general at meetings.
Building this reputation as an expert need not involve anything spectacular, a slow and steady accumulation over time works best.
Also look for websites in your field that you have a question and answer section, or create your own.
Questions about business marketing: