How To Sell
| Business : Career Techniques If you want to sell something, then more often than not success comes with how you sell, not what you sell - though of course if you are selling ice to the eskimos or broken computers then you really aren't going to have much success. Use positive, emotive words that will make people want to identify with the product - free, new, proven, save money, make money, health, love, simple, fool-proof(!), dynamic, fascinating, state-of-the-art, novel, innovation - all these sorts of words can really have the desired effect and help you see something. Exercise: watch ads on tv. Notice how often these sorts of words and phrases come up. See a particular ad that you identify with? What was it about the wording? Match it to something similar for the product that you are selling, and you could see your sales - and your profits - really start to rocket. Give it a go, you've nothing to lose but everything to gain!
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