The Basics Of Google Adwords
|Business : Advertising Your Business|
Google Adwords is a great tool that is PPC. This means Pay Per Click.
With a PPC tool, you simply pay for each click you get, meaning you are almost guaranteed that those who click on your ads are interested in your product or service - hence much more targetted than a blanket advertising campaign offline.
With AdWords, you can have up to 25 campaigns, and these can contain up to 100 adgroups. Each of these adgroups can have an unlimited number of split tested adverts.
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