The Reasons Online Businesses Fail: 8
| Business : Online Business Pricing. Sometimes you have a great product, a great site and good traffic. Yet still the sales do not come? One reason could be the pricing aspect of the site: you are simply charging too much for the product, or interestingly too little. Yes, you can charge too little: if you have a great product and are selling it dirt cheap, people may get suspicious and not purchase from you as it could be 'too good to be true'. Similarly, if you have a good product but are charging over the odds for it, then the internet shopper has only to search Google and find another site that more than likely offers the same product - for less.
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