How To Write For The Web
| Computing : Search Engine Optimisation An important element of SEO is to write your copy well for two audiences: 1) the human visitor to the site 2) the search engine that visits the site To produce the best copy for audience 1, you need to keep it short, to the point and descriptive Newsflash: to produce the best results from 2, you need to do the same. Avoid long pages: keep them short so that each word has relatively more importance compared to the rest of the page, and so that your key terms do not get lost in the page Also ensure that you keep titles as relevant as possible If you are able to, try to focus each page on one specific topic or subject, so that the search engine knows that page is particularly relevant to an individual search term or phrase.
 Questions about Search engine optimisation:
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