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How To Generate Leads

Business : Running Your Business

When generating leads for new work, it is essential that you explore all the avenues open to you.

Naturally you will work most with the channel you are most familiar with - this is fine. But do not completely pass over other channels. The four key channels are:
- personal selling (networking etc)
- advertising (leaflets, radio, tv, classifieds)
- direct mail (post cards, shared, mailings)
- internet (website, PPC search, forums)


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By: Job Expert

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