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How To Geo-target Adverts

Computing : Web Sites

If you are displaying adverts of any sort on your web site, then you might like to try geo-targetting different adverts to different audiences.

This is done by purchasing an IP look up table, and then feeding the IP address of each entrant to your website into the look up table which establishes the country they are in.

This method is not fool proof by any means, but can work well enough to make it worth pursuing.

For instance, if you are selling a product, you might like to use geo-targetting to offer products in the currency of the visitor.


By: Dan

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