Great Marketing Tips
|Business : Marketing|
One of the best things you can do in your marketing is to make statements and provide information that helps to differentiate you from your competitors.
Particularly in a crowded market, those who are not so aware of your product as you may not know the differences between you and your competitors.
This means that they will often think they are interchangeable and plump for one over the other.
Therefore if you have some major difference then really go to town on it.
This is how Duracell entered the crowded battery market with such success - really hammering home the point that their product was different as it lasted so much longer.
If you have a clear benefit and difference to your product over your competitors, then this is an excellent starting point for your advertising campaign and certainly a point that you should consider making in your marketing and advertising materials.
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