How To Increase Online Sales: Case Studies
| Business : Online Business Many people read sales copy on a web site and think it is too good to be true, or the benefits of the product you state will not apply to them. That's why case studies are a powerful way to bring things to life. Rather than talking of the abstract entity 'one can benefit in x,y,z ways...', use an example: 'for instance take Joe Average - before reading Memory Master he could hardly remember the names of his friends, now he can recall the location of a card in an entire deck!' By bringing the benefits of the product to life you can build a visual picture in the minds of your purchasers, and increase sales.
 Questions about online business:
|
|
Tweet this!
