How To Lose Customers
| Business : Online Business A surefire way of losing customers is to make promises that you cannot deliver on. Whilst it is all too easy in the desperation for sales to make false claims, or over inflate the worth of your product, you should resist doing so. We have all seen those eBooks that offer to make you $$$$ a day by doing 5 minutes work for instance, and people are actually turning against that sales copy now. Whilst we all love a bit of fantasy, some messages just take it too far. Integrity is one of the most important things you can have is business, no one can take it away from you but you can readily give it away. Therefore always ensure that you can back up your claims and keep your sales copy honest.
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