The Most Important Step Of A Press Release
| Business : PR The most important step is the initial planning stage where you brainstorm the particular angle that you are going to use to approach your subject. Ultimately no matter what the quality and layout of the press release itself, it is the angle that you take that determines whether it will fall to the bottom of a large pile or will come high enough up that, with a bit of luck, you just might get some major exposure for yourself. Therefore be sure to find what your angle is and have it firmly in mind before going any further. For instance if you have just started a new business then just saying this is not going to get you column inches - find a unique angle or human story about you that might make you more interesting to the media you approach and, in turn, their readers.
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